The challenge
The client built an AI email automation platform that increases retailers' return on email marketing. They targeted Fortune 500 retailers but struggled to get a foot in the door: the sales team's calls and emails to a large prospect base got no engagement.
Strategy
We used their existing prospects and shifted marketing from outbound to inbound, so the sales team could spend its time on hot and warm leads instead of trying to get someone to raise their hand.
Results
The new strategy generated over $700,000 in revenue from only $5,654 in ad spend over three months, a 12,280% return on investment.
