The challenge
Scarllete Snow Skin wanted to grow sales on Facebook and TikTok in a crowded skincare market.
The solution
I ran the campaigns myself, using Reels and TikTok short-form videos that showed product benefits, customer testimonials and trending formats. Data-driven targeting, influencer collaborations and continuous A/B testing improved engagement, ad efficiency and conversions.
My role
Campaign management, short-form video strategy and optimisation.
Stack and tools
- Meta Ads
- TikTok Ads
The outcome
The campaigns increased brand awareness and drove a clear rise in conversions and sales.
