The challenge
Rockwell Cebu needed two things at once: more people aware of the development as a premier real estate destination, and a steady flow of qualified leads for the sales team.
The solution
I ran two Meta Ads objectives side by side. The awareness campaign used strong visuals and messaging to reach a wider audience. The sales campaign was optimised for lead generation and conversions, with data-driven targeting, retargeting and continuous ad optimisation.
My role
Campaign strategy, targeting, creative direction and optimisation.
Stack and tools
- Meta Ads
The outcome
The awareness campaign generated high engagement and strong recall, and the sales campaign delivered a solid return on ad spend with a steady flow of high-quality leads.
