South Care Cosmetics
A Meta Ads sales campaign built to hold a return on ad spend of at least 2.
Meta Ads: sales conversion, South Care Cosmetics
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Digital Marketing
Performance-focused social media marketing and advertising across Meta and TikTok.
Advertising works when strategy, tracking and creative are planned together. When they are handled by different people, budgets leak.
I plan, launch and optimize Meta and TikTok campaigns, set up the tracking that tells you what is actually working, and test creative systematically.
- Campaign structure matched to your objective
- Server-side and pixel tracking you can trust
- Plain-language reporting tied to revenue or leads
Problems this solves
- Ad spend without clear attribution
- Campaigns that plateau after the first winning ad
- Creative fatigue and rising costs
- Reports full of metrics but no decisions
What I can take on
Meta Ads
Facebook and Instagram campaigns from structure to scale.
TikTok Ads
Native-feeling campaigns built for the For You feed.
Media buying
Budget allocation and bidding tied to your margins.
Campaign strategy
Objectives, audiences, offers and funnel stages planned together.
Creative testing
Structured tests of hooks, formats and angles.
Conversion tracking
Pixel, Conversions API and analytics you can trust.
Optimization and reporting
Weekly decisions, explained in plain language.
What you get
- Campaign strategy and structure
- Tracking and conversion setup
- Creative testing plan
- Weekly optimization and reporting
Tools and technology
- Meta Ads Manager
- TikTok Ads Manager
- Meta Pixel and CAPI
- Google Tag Manager
- GA4
How it works
- Step 1
Understand
We map the goal, the constraints, and how work happens today.
- Step 2
Plan
I propose the approach, scope and timeline before anything is built.
- Step 3
Deliver
Work ships in reviewable stages so you see progress early.
- Step 4
Improve
We measure what changed and refine based on real results.
Related work
Real Perfection PH
Led a team of social media and creative specialists, and ran Facebook and Instagram campaigns to build brand awareness.
Social media marketing and Meta Ads, Real Perfection PH
Scarllete Snow Skin
Facebook and TikTok sales campaigns built on Reels and short-form video.
Facebook and TikTok sales, Scarllete Snow Skin
Related case studies
- ROAS
- 4.67x
43-day e-commerce campaign: 4.67 ROAS
Facebook ads for an e-commerce startup, targeted with third-party data, that also brought in 1,427 first-time customers.
Meta Ads, Sales
- ROI
- 12,280%
12,280% ROI from an inbound strategy
Shifting an AI email automation company from outbound prospecting to inbound demand.
Lead generation
- ROI
- 1,117%
High-ticket consultant: 1,117% ROI
Helping a consultant whose in-person business was hit by the pandemic move online with Facebook ads.
Meta Ads, Sales
Questions
What budget do I need to start?
It depends on your offer and margins. We set a test budget that can produce a clear answer.
Do you produce the ad creative too?
Yes. Creative and campaigns can be handled together, which makes testing faster.
Ready to talk about Digital Marketing?
Share where things stand today. You will get a clear recommendation on what to do first.